Senin, 13 April 2015

Kumpulan Jurnal Pemasaran SDM Keuangan

Olah SPSS LISREL AMOS dan EVIEWS kadang-kadang memerlukan jurnal-jurnal penelitian ilmiah sebagai pendukung dalam membantu klien-klien kami. Mungkin sudah ribuan jurnal yang kami kumpulkan dari berbagai sumber baik jurnal asing maupun jurnal-jurnal lokal, baik berupa jurnal penelitian pemasaran/marketing, jurnal penelitian keuangan, jurnal penelitian SDM dan jurnal penelitian bidang-bidang lainnya, mulai dari sumber berbayar seperti Proquest, Business Journal hingga sumber yang free. Kami mencoba mengorganisasikan kembali jurnal-jurnal tersebut sehingga bagi anda yang membutuhkan dapat memanfaatkan jurnal-jurnal tersebut. Kami akan terus menambahkan list-list koleksi jurnal kami.

Jurnal yang berada didalam list kami tidak dimaksudkan untuk dijual. Tetapi kami hanya mengenakan biaya layanan pengiriman data, bandwith dan pengorganisasian data tersebut. Bagi yang berminat, biaya layanan kirim jurnal lewat email per jurnal @ Rp. 15.000,- (lima belas ribu rupiah). Atau Rp. 100.000 (seratus ribu) untuk 10 jurnal, setiap pertambahannya dikenakan biaya bandwitdh Rp.10.000 (sepuluh ribu).

Untuk sementara, kami hanya baru bisa menuliskan judul, tahun dan pengarangnya. Ke depannya kami akan mencoba menambahkan abstrak dari setiap jurnal tersebut.

Format permintaan jurnal
Kirim email ke : Euis_handayani@yahoo.co.id
Subject : Permintaan Jurnal
Attachtment : Bukti pembayaran/transfer ke rekening BCA A/n. Lia Andarini Acc. 8810.230.755
Isi : Kelompok Jurnal (marketing, SDM, keuangan, lainnya) dan no urut jurnal.

A. LIST JURNAL MARKETING/PEMASARAN


01.    A Customer Lifetime Value Framework for Customer Selection and Resource  Allocation Strategy. Rajkumar & V. Kumar. Journal  of Marketing 2004.
02.    A Structural model of Fashion-oriented impulse buying behavior.  Judith Cardona, Eun Joo Park, Eun Young Kim. Journal of Fashion Marketing and Management 2006.
03.    A Study on The Effectc of Social Marketing Policy In Society. Farhad Nezhad, Nouruzi. Contemporary Marketing Review 2011/business journal.
04.    A Teoratical Aproach To The Concept Of Brand. Durmaz, Sevil. Contemporary Marketing Review 2011/business journal.
05.    Adult Learners Decision-Making Factors For Higher Education Enrollment: An Exploratory Study At The University Of West Indies, Mona. Nearesa Myrie.  Contemporary Marketing Review 2011/business journal.
06.    Customer Value : The Next  Source for Competitive Advantage.  Robert Woodruff.  Academy  of Marketing Science. Journal 1997.
07.    After The Horse Has Left The Barn It’s too Late To Close The Door : A Study of Service Firms’ Conflict Handling Ability. Gianfranco Walsh et all. Anzmac 2009.
08.    An Examination of Selected Marketing Mix Elements And Brand Equity. Boonghe Yoo et all. Journal of the Academy of Marketing Science 2000.
09.    An Integrated Frame for Service Quality, Customer Value, Satisfaction: Evidence from China’s Telecommunication Industry. Yonggui Wang. Information Systems Frontiers 2004.
10.    The Concept of Experiental Branding. Garner Koch et all. Copen Hagen Bussines School 2009.
11.    Lessons in Loyalty. Bob Hayes. Quality Progress 2011.
12.    Choosing the Right Metrics to Maximize Profitability and Shareholder Value. Andrew Petersen et all. Journal of Retailing 2009.
13.    Customer-based Corporate Valuation Integrating the Concepts of Customer Equity and Shareholder Value. Hans Bauer et all. Management Decision Emerald Group 2005.
14.    Attendee-based Brand Equity . Jin Soo Lee et all. Journal Tourism Management 2008.
15.    The Comparative Influence of Brand Equity’s Experiental And Functional Antecedents And Its Consequences On US and Mainland Chinese Consumers. David Schumann et all.  AIB-SE (USA) 2004.
16.    Measuring Customer-Based Restaurant Brand Equity. Kim et all.  Journal Cornell University 2004.
17.    An Exploratory Study of The Relationship between Customer-based Casino Brand Equity and Firm Performance. Henry Tsai. International Journal of Hospitality Management 2010.
18.    Are Brand-Equity Measures Associated With Business-Unit Financial Performance Empirical Evidence from The Netherlands.  Frank Verbeeten. Journal Of Accounting, Auditing& Finance 2008.
19.    How Strong is The Business –to-business  Brand in The Workforce? Model and Empirical Test of Internal Brand Equity in a business-to-business Setting. Marco Schmidt et all. Marmara University Istambul 2009.
20.    Mediating Role of Brand Equity in The Marketing-Sales and Business Performance Relationship. Kent Grant et all. Monash University 2008.
21.    Invesgating Brand Strategy, Brand Equity, And Channel Strategy On Marketing Performance- An Empirical Investigation of The Cosmetic Industry. Shao Yu Chuang et all. National University of Technology Taipei 2006.
22.    Linking Consumer-Based Brand Equity to Market Performance: An Integrated Approach Equity Management. Vithala Rao et all. Zyman Institute of Brand Science 2005.
23.    Integrating Product and Corporate Brand Equity into Total Brand Equity Measurement. Hamed Shamma et all. International Journal of Marketing Studies 2011.
24.    The Relationship Between Brand Equity and Firms’ Performance in Luxury Hotels and Chain Restaurants. Hong Bumm Kim et all. Tourist Management 2005.
25.    Investigating the Effect of Brand Knowledge and Brand Realinships on Purchase Behavior of Customers. Hanzaee et all. World Apllied Science Journal 2011.
26.    Assesing the Validity of Brand Equity Constructs. Menictas et all. Australasian Marketing Journal 2012.
27.    Brand Synthesis: The Multidimensionality of Brand Knowledge. Kevin Lane Keller. Journal of Consumer Research 2003.
28.    The Antecedents and Consequences of Brand Equity in Service Markets. Hsin Chang et all. Asia Pacific Management Review 2008.
29.    Modeling Brand Equity for Lifestyle Brand Extensions: A Strategic Approach into Generation Y Vs Baby Boomer. Lynn Brandon et all. Journal of Marketing Science 2010.
30.    The Effects of Corporate Efforts on Brand Equity: A Multilevel Analysis. Heiner Evanschitzky et all. University of Dortmund Germany 2005.
31.    The Importance of Brand Equity in Creating Firm Value. Roger Sinclair. Prophet Brand Marketing Consultant 2001.
32.    Measurement of Return on Marketing Investment: A Conceptual Framework and Future of Marketing Metrics. Steven Seggie et all. Industrial Marketing Management 2007.
33.    Brands and Brand Equity: Definition and Management. Lisa Wood. Management Decision MCB University Press 2000.
34.    A Study Antecedents of Customer Repurchase Behaviors in Chain Store Supermarkets. Han SHen Chen et all. Medical University Taiwan 2001.
35.    Brand Management Research, Theory and Practice. Tilde Heding at all. Routledge 2009. e-book 286 halaman.
36.    Brand Trust in The Context of Consumer Loyalty. Jose Luis at all. Proquest,  Journal Marketing 2001.
37.    Bridging The Gap Between Brand Strategy and Customer Experience. Simon Clatworthy.  Managing Service Quality 2012.
38.    Creating And Validiting A Measure of Customer Equity in Hospitality : Linking Shareholder  Value With Return Marketing. Sunghyup Yun.  Faculty of the Virginia Polytechnic Institute and State University 2009.
39.    Customer Experiences of Service Online : Link to Brand Image and Loyalty. Alison Dean et all. International Research Symposium in Service Management 2011.
40.    Consumer Perception of Value : Literature Review and New Conceptual Framework. Raquel Fernndez. Proquest, Journal of Consumer Satisfaction 2006.
41.    Loyalty Influence On The Consumer SatisfactionPurchased Behavior Relationship. Sunil Thomas at all. Journal of Consumer Satisfaction 2009.
42.    Exploring The Relationship Between Customer Equity and Satisfaction : An Empirical Study of Mongolian Gas Station Channels. Tain Fung Wu at all. International Journal of Trade, Economics, and Finance 2010.
43.    Customer Equity: Dimensions and Realisation Process. Karin Abel. Monfort University  2008, e-book 353 halaman.
44.    Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing. Stephen Brow at all. Journal of Marketing 1998.
45.    The Investigation and Analysis Impact of Brand Dimensions On Service Quality And Customers Satisfaction in New Enterprises of Iran. Mohammad Taleghani. Contemporary Marketing Review  2011.
46.    Understanding Customer level profitability Implications of Satisfaction Programs. George at all. Proquest, The Journal of Business & Industrial Marketing 2011.
47.    Customer Relationship Management (CRM) in A South African Service Environment : An Exploratory Study. Mornay Robert at all. African Journal of Marketing Management 2012.
48.    Customer Repurchase Intention: A General Structural Equation Model. Philip K at all. Proquest, European Journal of Marketing 2010.
49.    Customer Retention Through Customer Relationship Management: The Exploration of Two Way Communication and Conflict Handling. Mornay Robert at all. African Journal of Marketing Management 2011.
50.    An Investigation of Impact of Service Strategy on Cunsumer Satisfaction in The Budget Airline Industry in Malaysia:  Case Study of Air Asia. Shankar Chelliah at all. Contemporary Marketing Review 2011.
51.    Assessing Customer Satisfaction of 4Ps for a Brand in India. Mehir Kumar at all. Proquest, International  Management Review 2011.
52.    Services Marketing: The Mediating Role of Customer Satisfaction in The Hair Care Industry. J. Brown at all. Academy of Marketing Studies Journal  2008.
53.    Study on Impacts of Experiental Marketing AND Customers Satisfaction Based on Relationship Quality. You Ming Chou. Proquest. International Journal of Organizational Innovation 2011.
54.    A Study On The Relationships Among Marketing Mix Elements, Brand Equity, And Customer Lifetime Value. Chun Chao Liao at all. Tatung University 2004.
55.    Customer Value Analysis in A heterogenous Market. Wayne at all. Proquest, Strategic Management Journal 2001.
56.    The Elasticity of Customer Value To Retention: The Duration of A Customer Relationship. Philip E at all. Proquest, Kournal of Interactive Marketing 2004.
57.    Customer Value: A review of Recent Literature and Integrative Configuration. Azaddin Salem. Proquest, Management Decision 2004.
58.    Market Orientation , Customer Value, and Superior Performance. Stanley Slater at all. Business Horizon 1994.
59.    Determinants of Customer Repurchase Intention in Online Shopping. Chao Min Chiu. Emerald, Online Information Review 2009.
60.    Determinants of E- Commerce Customer Satisfaction, Trust, And Loyalty In Saudi Arabia. Eid Mustafa. Journal of Electronic Commerce Research 2011.
61.    Developing a Deeper  Understanding of Post-Purchase Perceived Risk And Behavioral Intentions in A Service Setting. Michael Levy. Academy of Marketing Science 2007.
62.    The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin. Florian Stahl. University of Zurich 2011.
63.    Experiental Marketing : Exploring The Dimensions , Characteristics, And Logic of Firm-Driven Experiences. Clinton Lanier. Proquest, University of Nebraska 2008. E-book 325 Halaman.
64.    Assesing The Effects of Quality, Value, and Customer Satisfaction on Consumer Behavioral Intentions in Service Environments. Joseph Cronin at all. Journal of Retailing 2000.
65.    Ethocentric  Beliefs and Country of Origin (COO) Effect Impact of Country, Product and Product Atributes on Greek Consumers  Evaluation on Food Products. George at all. Emerald, European Journal of Marketing 2007.
66.    Experiental Marketing. Bernd Schmitt. Journal of Marketing Management 2010.
67.    Experiental Marketing: Selling The Experience. 4imprint 2011.
68.    The Branded Customer Experience. AmicusBD Whitepaper.
69.    A Survey of Brand Equity and Customer Satisfaction of Iranian State-Owned  Banks. Mostafa. European Journal of Social Sciences 2010.
70.    Investigating The Effects of Consumer Experience Tourism on Brand Equity and Market Outcomes: An Aplication in The Wine Industry. Athina Nella at all. International CHRIE Conference 2010.
71.    The Study of Repurchase Intention in Sense of Experiental Marketing. Luan Yuan Lu at all. National Sun Yat Sen University  2007.
72.    Products Attributes and Brand Equity in The Mobile domain: The Mediating Role of Customer Experience. Margaret at all. International Journal Management 2012.
73.    Experiental Marketing: A New Frame Work for Design and Communication. Bernd Schmitt. Design Manajemen Journal 1999.
74.    Brand and Customer Experience in Service Organizations: Literature Review and Brand Experience Construct Validation. Siv Skard at all. Institute for Research in Economics and Business Administration Bergen 2011.
75.    Experiental Marketing: A Practical Guide to Interactive Brand Experience. Shaz Smilansky.  Kogan Page London 2009. E-book 273 Halaman.
76.    The Study on The Relationships between Experience Marketing, Brand Image, Experience Value, Perceived Risd and Loyalty Case of Taiwan Leisure Farm. Kuan Ying Chen. National Chiayi University Taiwan 2008.
77.    Marketing Experiental: Emotional Marketing or How to Reach. Dossier. Marketing Management&Communication 2007.
78.    Experiental Marketing Changing the Way Your Relate Brands. Experiental Marketing Forum.
79.    Enhancing Marketing Performance Through Costumer Experience Management (CEM): Lesson From Case Study Malaysia Cinema Industry. Norizan Saad at all. Social Responsibility, Professional, And Management International Conference 2010.
80.    Customer Experience Management: A Revolutionary Approach to Connecting With Your Customers. Bernd Schmiit. John Wiley Inc New Jersey 2003. E-Book 259 Halaman.
81.    Experiental Marketing: A Contemporary  Marketing Mix. Sharma at all. International Journal of Management and Strategy 2011.
82.    Reinventing The Brand: Bridging The Gap Between Customer and Brand Value. Maklan at all. Proquest, The Journal of Product and Brand Management 1997.
83.    Relationships Among Experiental Marketing, Experiental Value, and Customer Satisfaction. Kenny at all. Journal of Hospitality 2008.
84.    Experiental Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. Zimmerman. American Marketing Association 2006.
85.    Brand Impact of Experiental Marketing.  Michael Wolf at all. Experiental Marketing Study 1999.
86.    Experiental Marketing-Entertaining Events Or A Crucial Part of Marketing Mix. Strazdina.  Hogeshool Inholland  2009.
87.    The Influences of National Images On Marketing Performance: A Mediated Model Link. Chien Lung  Hsu at all. International Journal of Electronic Business Management 2011.
88.    Experiental Marketing: A Master of Engagement. Ramond Pettit at all. ARF 2008.
89.    Societal Activity of Corporate Social Responsibility As A Moderating Factor of Brand Loyalty In The Ceramics Industry. Montree at all. Contemporary Marketing Review  2011.
90.    From Customer Value to Repurchase Intentionsand Recommendations. Sharon at all. Emerald, Journal of Business & Industrial Marketing 2007.
91.     Handbook on Brand And Experience Management. Bernd Schmitt& David. Elgar Publishing 2008. E-book 326 Halaman.
92.    The Effects of Experiential Marketing Web Equity: The Mediating Role of Customer Company Identification. Yi Ping Lin. National Kaohsiung Marine University 2003.
93.    Customer Experience Creation: Determinants, Dynamics and Management Strategies. Peter at all. Journal of Retailing 2009.
94.    Experiental Marketing Neuromarketing: Get Acquainted With The Brain. Gordon Pincott. Admap 2011.
95.    A Study of Impact of Values and Lifestyles (VALS) on Brand Loyalty with Special Reference to English Newspapers. Mohanraj at all. Journal of Management 2006.
96.    Cross National Market Segmentation in The Fashion Industry. Eunju Ko at all. Emeral, International Marketing Review 2007.
97.    Lifestyle Brands And Peer To Peer Communications: Concepts, Contents, And Contexts. Caroline Graham. The University of Georgia 2008.
98.    The Role of Relationship Marketing in Constomer Orientation Process in The Banking Industry with Focus  on Loyalty (Case Study: Banking Industry  of Iran). Taleghani at all. International Journal of Business and Social Science 2011.
99.    The Relationship Among Brand Personality, Brand Image, And Perceived Service Quality. Kang Ning Xia at all. Yuan Ze University  2000.
100.From Customer Value to Repurchase Intentions and Recommendations. Olaru at all. Emerald, Journal of Business & Industrial Marketing 2007.
101.Internal Brand Equity Defines Customer Experience. Kamal Ghose. International Journal 2009.
102.The Role of Graphic Design In Packaging And Sales Production In Iran. Asadollahi at all. Contemporary Marketing Review 2011.



 
   **** MASIH TAHAP PERBAIKAN ****

B. LIST JURNALKEUANGAN
01.   **** MASIH TAHAP PERBAIKAN ****

C. LIST JURNALSUMBER DAYA MANUSIA
01.   **** MASIH TAHAP PERBAIKAN ****

D. LIST JURNAL LAINNYA
01.   **** MASIH TAHAP PERBAIKAN ****


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